Mar Deus has an extensive professional career in Market Research. Mar led teams in Gea and Synergic and she was a Partner at Strategic and then at Quid, being also Founder of EmeDeEme. Now, she is leading Research and Cocreation projects at Ignite.
Her approach to market research and insights is centered to provide a solid strategic vision, leveraged in depth analysis of User & Costumer behaviour insights. She has an extensive cross-category experience, especially in Consumer Packaged Goods (FMCG), Health and Well-being, B2C Services, Media and Retail.
Mar Deus has a highly entrepreneurial spirit and she likes updating herself. She regularly brings new approaches and methodologies to market research in order to meet clients’ needs and evolve with customer requirements. This is why, Mar has developed a unique methodology called Emotional Innovation to bring deeper and actionable recommendations to innovation projects.
She teaches in different universities (UB, UPF, UIC among others) and she collaborates with Barcelonactua, a NGO.
Mar is a Graduate in Psychology and Postgraduate in Marketing Direction.